Tesco is to become the world’s first supermarket group to launch a major trial of carbon labelling on its own-brand products.

The Carbon Reduction Label developed by the Carbon Trust will soon appear on 20 Tesco products in four different categories: laundry detergent, orange juice, potatoes and light bulbs. Building on the experience of the Carbon Trust’s trial of the carbon reduction label, Tesco hopes the labels will help customers begin to make informed choices based on the carbon footprint of products and understand how they can best reduce their carbon footprint.

Tesco CEO Sir Terry Leahy said:

"We're delighted to be taking this major step with the Carbon Trust. We want to give our customers the power to make informed green choices for their weekly shop, and enlist their help in working towards a revolution in green consumption. We encourage allof our suppliers and competitors to support the Carbon Trust in this collaboration."

The label tells customers the amount of CO₂ and other greenhouse gases produced during the life of each product, including use and disposal. On many products the new label will include hints and tips which will help customers understand the simple actions they can take to help tackle climate change.

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